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Nike’s Zoom leaves a smaller carbon sneaker-print
2009-05-07

Phoenix Sun’s all-star guard and environmental advocate Steve Nash worked with Nike to this week launch the new Zoom MVP Trash Talk that is made from scrap materials left over from the footwear manufacturing process.

The shoe also will be packaged in Nike’s new Considered Design shoebox, made from 100 percent recycled fiber and featuring a design that reduces the fiber content by approximately 30 percent. Nike says the Considered Design shoebox will be fully launched across all Nike footwear styles by 2011, which is expected to save nearly 12,000 metric tons of cardboard or the equivalent of 200,000 trees. Achieving this goal would mean waste in Nike’s supply chain will be reduced by 17 percent and the use of environmentally preferred materials will be increased by 20 percent.

The Nike Zoom MVP Trash Talk has a number of green characteristics:

The upper is stitched together from leather and synthetic leather waste from the manufacturing process.
The outsole uses environmentally preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.
The shoe laces are made from 100 percent recycled polyester and sock liners use recycled Ethylene Vinyl Acetate, commonly known as “foam rubber.”
The shoe will be packaged in a corrugated shoe box made from 100 percent recycled fiber, using 30 percent less material compared to the previous design.

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